Guy Kawasaki thinks that companies like Nordstrom, Audi, and Nike make the world a better place. His advice: don’t start a business because you think that’s what’s hot. You should study and do what you love, he says. He can’t promise you that the money will come, he does promise that if you start a company simply for the money, you will probably end up miserable.

Guy Kawasaki shares his thoughts on whether or not to get an MBA. The problem with an MBA he says is that you believe you are being taught how to manage, and he generally thinks it is impossible to learn how to manage in school. The only way to learn how to manage, according to him, is to do it in the real-world.

Guy Kawasaki’s viewpoint is not one shared by the majority of venture capitalists. Kawasaki sees the best candidates for a successful start-up are young engineers with no business experience.

Kawasaki explains that hiring infected people is the most important factor. Often, how a person looks on paper means nothing if they are not enthusiastic and ready to work hard. All of the experience in the world means nothing if they are not bitten and infected by the start-up bug. He also tells you how to avoid the bozo explosion, which only leads to layoffs, and how to apply the shopping center test to know if you’re hiring the right person.